Thursday, 18 November 2010

Productions and Outcomes


As visual communicators we can only be concerned with what is in the present and what was from the past. Although we can make something look like it’s from the future, or give a representation of what we think something might be communicated like in the future, we can’t get a true representation because it just hasn’t happened yet. People talk about this being a zeitgeist - the situation that somebody is in now will affect how they communicate their ideas and make their work, because it is influenced by the social, political, economical (everything) going on in the world around them.

The Dr. Who series shows how the time it was created affected it.

A video showing all the Doctor Who titles at once (
A major factor that influenced the making of the films is technology. As technology in film and media has progressed, the programmes have experimented more and been able to develop characters further due to C.G.I. Initially they would have worked mostly with puppetry and costume. I find the difference in the Doctor’s representation interesting as well.
The first and eleventh (most current) doctors.
 The first Doctor Who was a fairly old man who wore Victorian looking clothes and generally looked more mature. The most current Doctor seems much younger, more attractive and wears what seems more casual clothes in comparison. This is because they want to attract a very different audience as they are both from different times where the audience would have been completely different.


Communicating visually is highly dependant on the format you use to present your work. If a piece is going to be displayed on a sign facing the motorway, it needs to communicate everything you want it to in the short amount of time that someone is going to be able to see it for. However, in a newspaper, someone is more likely to spend more time reading an article on the page or near your piece, allowing you to consider different aspects of communication.
Loius Vuitton billboard
This Louis Vuitton billboard is simple but effective because it tells a viewer exactly what brand it is, shows them what they are selling, and hits them with their logo and name in an aesthetically pleasing way.
Another Louis Vuitton Advert
However this advert looks like it is most likely from a printed advert or perhaps even a screen grab from a moving image advert. Because people are more likely to spend more time looking at the advert, Louis Vuitton can include more complex ideas. They haven’t included their name (which suggests its from a moving image advert), but rely on the iconic branding of the logo on top of a darker brown to inform the viewers of what they are looking at.

They are both very effective because they are striking and fulfil their purpose of selling the Louis Vuitton brand. The simplicity of the billboard image works because it is very striking and bold. The scale on which it is produced would help make it more striking as well. The second image works well because it is selling the brand more subtly, drawing a viewers attention and making them be more involved in the idea of the image than they would with the billboard

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